The Nuru model in Kenya

Established in 2008 Nuru Kenya equips Kenyan farmers and their families to lift themselves out of extreme poverty by moving from subsistence to building thriving farmer-owned and farmer-led agribusinesses. Locally Led Development Nuru Kenya promotes agriculture-led investment. By working with farmers in Migori, Homa Bay, and Baringo Counties, Nuru Kenya plans to expand in semi-arid areas with higher levels of need. We are a 100% locally-led organization with locally-designed solutions built for driving long-term positive impact for our farmers.

Model Highlights

  • Community-Based Market Systems

    Over a period of five to seven years, Nuru Kenya works together with local agribusiness leaders to strengthen their entrepreneurship. Nuru Kenya equips agribusinesses to provide farmers with opportunities to improve their livelihoods and supports the establishment of reliable market linkages for crops and animal husbandry.

  • Inclusive Livelihoods

    Nuru Kenya supports farmers to increase their incomes and build sustainable and profitable farmer agribusinesses. Nuru Kenya links farmers to regional markets and beyond to increase their profitability.

  • Cultivating Resilience

    Nuru Kenya strengthens communities, local governments, and the private sector in the face of conflict, climate change, and extreme poverty.

  • What Makes Us Unique?

    Nuru Kenya established a Technical and Vocational Education Training (TVET) College in Migori County to create affordable access to formal certifications. Through the Nuru Regional Training College (NRTC), farmers and youth access certified diploma, craft, and artisan courses to improve their livelihoods, enhance employability, and boost entrepreneurial prospects. Nuru Kenya also has an affiliate operation, Nuru Social Enterprises, which purchases milk from farmers and processes it into yogurt which is sold throughout southwestern Kenya. Read more about our impact on dairy livelihoods here

Identify Communities
Identify Communities
Recruit Local Leaders
Recruit Local Leaders
Support Agribusiness Development
Support Agribusiness Development
Farmers Benefit from Entrepreneurship
Farmers Benefit from Entrepreneurship
Agribusinesses are Profitable and Professional
Agribusinesses are Profitable and Professional
Replicate and Scale in New Communities
Replicate and Scale in New Communities


Nuru Kenya uses rigorous research methods and third-party evaluation to assess its impact on farmers and communities. Read more about our impact and model.

127k+ People Reached

Nuru Kenya has been equipping farmers to lift themselves and their families out of extreme poverty since 2008.

61 Agribusinesses Supported

Nuru Kenya builds the capacities of agribusinesses to support their long-term sustainability and contributions to local food systems and economies.

229% Increase in Income

Farmers are better equipped to cope with shocks as they diversify livelihoods and increase their incomes.

37% of Farmers Are Women

Women are disproportionately impacted by global injustices, and their inclusion in development produces remarkably positive outcomes. Nuru Kenya invests in women to positively change communities.

Our Team
Coming from a wide array of backgrounds and experiences, our staff are committed to working to cultivate lasting meaningful choices in the most vulnerable and marginalized communities in Kenya by improving the lives and livelihoods of Kenyan smallholder farmers and their families.

Strategic Leadership Team

Pauline Wambeti Managing Director Pauline Wambeti believes in “not waiting for other people to make the changes for us, but to make the changes ourselves.” Having invested over 15 years in community development in Kenya, Pauline is currently the Managing Director for Nuru Kenya. Prior to joining Nuru, Pauline worked for the United Nations Environment’s Regional office for Africa-Nairobi. She has been a Programme Officer for the National Organization for Peer Educators; a Business Development Officer for K-Rep Bank Ltd and, a Program Facilitator for Doctors of the World. Pauline has studied Social Work and Community Development in addition to post graduate studies in Development Studies and Project Management. She is a 2018 East Africa Acumen Fellow. Msingi wa uongozi wa Pauline Wambeti ni kwa falsafa ya, ‘tusingoje mabadiliko ya maendeleo kutoka kwa wengine, mbali tujibadilishe na kujiendeleza wenyewe.’ Hivi sasa Pauline ni Mkurugenzi wa Nuru Kenya, shirika lililojikita katika kumaliza umaskini uliokithiri, mashinani mwa nchi ya Kenya. Kabla ya kujiunga na Nuru, Pauline alifanya kazi UNEP katika ofisi kuu ya Afrika jijini Nairobi. Amekuwa pia Afisa wa kuelimisha rika katika shirika la NOPE; Afisa wa Maendeleo ya Biashara katika K-Rep Bank Ltd; na Mkufunzi katika shirika la Doctors of the World-Spain. Pauline amesomea Kazi za Kijamii; Maendeleo ya Jamii na Usimamizi wa Mradi. Pauline alishiriki katika 2018 Acumen East Africa Fellowship.
Tom Kibet Chief Operations Officer Tom is zealous about advancing the lives of smallholder farmers continuously by supporting and promoting agribusinesses at the community level. As the Chief Operations Officer, he oversees the planning, coordination, management, and driving revenue growth of the agricultural ventures.Tom is a customer-oriented business development professional with 7 years of vast experience in enterprise development and management. He is keen on building self-sustaining endeavors. He holds an MSc. in Biotechnology from Jomo Kenyatta University of Agriculture and Technology and a BSc. in Biology from the University of Eastern African, Baraton. He isenthusiastic about solving smallholder farmers’ problems through entrepreneurship.
George Nyamweya Leadership, Training, & Development Manager George is passionate about training staff, farmers, and farmer leaders. Since high school, he was involved in student club trainings and this gave him a great zeal in skills transfer. He holds a Master’s degree in Education and International Development from the University College London and a BSc. in Disaster Mitigation with Sustainable Development from Masinde Muliro University. He also holds a teaching certificate from The American Tesol Institute. He is a member of Rift Valley Reading Association and Young African leaders Initiative Alumni, both of which are improving the capacity of leaders in Kenya. As a leadership Program Manager, he is excited when he spots staff and farmers in cooperatives applying trained skills, knowledge, and capabilities to improve their livelihoods.    George ako na ari ya kufunza wafanyakazi, wakulima na viongozi wa wakulima. Tangu akiwa shule ya upili, alihusika katika mafunzo ya vilabu vya wanafunzi na hii ilimpa msukumo  katika kuhamasisha utekelezaji wa mafunzo. Ana shahada ya uzamili katika Ualimu na Maendeleo ya Kimataifa kutoka Chuo Kikuu cha London na shahada katika Kupunguza Maafa na Maendeleo Endelevu kutoka Chuo Kikuu cha Masinde Muliro. Yeye pia ana cheti cha ualimu kutoka Taasisi ya  Tesol Marekani. Ni mwanachama wa Chama cha Mafunzo ya Kusoma cha Bonde la ufa  na  chama cha Vijana  Viongozi wa Afrika, vyote ambavyo vinaboresha uwezo wa viongozi nchini Kenya. Kama Meneja wa kitengo cha Uongozi, anafurahi wakati anapata wafanyakazi na wakulima katika vyama vya ushirika wanatekeleza ujuzi, maarifa na uwezo kuboresha mapato yao.


Andrew Chacha Security & Administration Officer
Joseph Muniu Training Officer
George Kimani Animal Feeds Production Officer
Victor Charo Regional Leadership Team: Regional Training Coordinator
Kennedy Koech Dairy Program Officer

Funders and Partners

Nuru Kenya is proud to be supported by and a member of a system of change-makers supporting southwest Kenya.
Lend Your Support

Be Hope. Be Nuru.

When you give, you bring hope to farmer families and their communities.

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Nuru Kenya Woman Farmer, 2015


Nuru Kenya’s Financials are managed by a third-party agency to ensure rigor and transparency. Through this innovative partnership, our team can focus our efforts more on adapting, improving, and scaling our operations.

  1. Audit Report 2021

  2. Audit Report 2020

  3. Audit Report 2019

  4. Audit Report 2018

  5. Audit Report 2017

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Nuru Kenya, 2014


  • Why is your organization named Nuru? What does that mean?

    Nuru is a Kiswahili word meaning light or hope. As an organization, we aim to inspire hope in marginalized communities that experience systemic injustices and the compounding issues of instability and poverty. To learn more about our approach, click here.

  • What are market linkages?

    In its simplest form, a market linkage is the formal or informal relationship between a buyer and a seller of a good or service. In Nuru’s work, this relationship is between cooperative agribusinesses and private-sector consumer-facing companies or traders. Nuru local organizations act as facilitators and mediators, helping to develop trust and efficiencies between buyers and sellers that do not currently exist and that lead to stable business partnerships and, eventually, contracts.

  • How does Nuru work with women? Does Nuru work exclusively with women?

    Nuru adheres to the gender minimum standards across interventions. Nuru organizations work through a women-first approach, and encourage women’s participation in leadership and decision-making roles in their communities. Nuru recognizes the importance of inclusivity in its approach, advocating that sustainable progress towards equality necessitates the active involvement of men, women, and youth in interventions. Learn more here.

  • What does climate change adaptation mean?

    Climate change adaptation is the action of adjusting our behaviors, systems, and ways of life to the present and future impacts of climate change. Adaptation is focused on reducing the risks associated with harmful climate-related events and, where applicable, utilizing any potential opportunities, like longer growing seasons. Learn more here.

  • What is resilience?

    Resilience is the capacity of a system or person to withstand or recover quickly from a shock or stressors. Especially while working in vulnerable and marginalized communities, Nuru cannot unlock economic potential without building resilience to shocks and stressors experienced by the local community. Much of the resilience is context-specific to the areas in which Nuru works. For instance, while one community may be primarily concerned with instability due to violence, another area may experience relative peace, but widespread drought. Communities often experience a combination of many different stressors all at once. To learn more about how Nuru measures its impact on resilience capacities, please see the Nuru Nigeria Resilience Study.

  • What is economic potential?

    By ensuring rural people have the opportunity to act on their knowledge, skills and abilities, Nuru supports their journey in achieving their unique economic potential. Economic potential is the capacity to produce goods and services. As an entrepreneurship-promoting organization, Nuru promotes the perspective that financial gains must be bounded by environmental, social and economic responsibility. Nuru believes in an optimistic world where human ingenuity and collaboration contribute to shared prosperity. Nuru works to provide an enabling environment, through business development services and training that remove barriers for youth, women and marginalized populations, equipping them to tap into their vast economic potential.

  • If you care about climate change, why are you working in dairy livelihoods?

    Demand for dairy products continues to increase in the places Nuru works, specifically Kenya where Nuru supports sustainable dairy livelihoods. Milk production impacts the environment in various ways, and the scale of these impacts depends on the practices of dairy farmers. Nuru supports sustainable semi-zero grazing practices that increase productivity per cow and strike a balance between carbon and nutrient cycles in rural landscapes. Nuru believes that when farmers can make meaningful choices that are supported by trusted information, tools, and finance, they will be prepared to lead the restoration of diverse landscapes and are incentivized by proximity and stewardship to conserve all the goods of a place.

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